Shibata Yuki


Affiliation Faculty of Economics / Department of Business Administration
Title Assistant Professor
Room 302 (Extension2302)
E-mail foe04867 ( at = @ )
Education Graduate Kwansei Gakuin University, Graduate School of Economics
Degree Ph.D. Commerce
Academic Societies Japan Association for Consumer Studies, Japan Institute of Marketing Science, Japan Society of Marketing and Distribution, Japan Marketing Academy

Research Interest

Research Field social psychology, consumer behavior, marketing
Research Summary I am conducting research on marketing from the perspective of consumer behavior research. My current main research theme is to empirically clarify how the store environment (music, colors, etc.) in supermarkets and other stores affects consumers' emotions and behaviors. By conducting research from the consumer's perspective, I hope to make a mutually beneficial contribution to both providing consumers with a better buying experience and increasing sales for companies.
Keywords consumer behavior, marketing, consumer psychology

Selected Publications

Yuki Shibata(2020).「Combining Consumer Behavior with Music Psychology」,Marketing journal,Vol.40(1), pp.73-78.
Yuki Shibata(2021).「The Effect of Music on the Consideration Set Siz」,Kwansei Gakuin Shogaku Kenkyu,Vol.80,pp1-32.

Community Engagement

Educational Activites

Classes Distribution, Consumer behavior, Reading of Foreign Economics Text I, Seminar I
Office Hour
Available Topics consumer behavior, marketing, store environment marketing

Additional Information