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|Research Field||social psychology, consumer behavior, marketing|
|Research Summary||I am conducting research on marketing from the perspective of consumer behavior research. My current main research theme is to empirically clarify how the store environment (music, colors, etc.) in supermarkets and other stores affects consumers' emotions and behaviors. By conducting research from the consumer's perspective, I hope to make a mutually beneficial contribution to both providing consumers with a better buying experience and increasing sales for companies.|
|Keywords||consumer behavior, marketing, consumer psychology|
Yuki Shibata(2020).「Combining Consumer Behavior with Music Psychology」,Marketing journal,Vol.40(1), pp.73-78.
Yuki Shibata(2021).「The Effect of Music on the Consideration Set Siz」,Kwansei Gakuin Shogaku Kenkyu,Vol.80,pp1-32.
|Classes||Distribution, Consumer behavior, Reading of Foreign Economics Text I, Seminar I|
|Available Topics||consumer behavior, marketing, store environment marketing|